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To write a successful business plan for a cable channel, make a case for how your channel will succeed and produce revenues in such a crowded and transitioning marketplace.
Cable Channel Business Model Start your business plan with an introduction that gives a fair description of the current market and discusses current and possible future trends. Use statistics to support a niche your channel will fill. The next section should be a description of your business model, including your vision of what your channel will be, how it will serve the niche you identified with its programming and why it can succeed against its competition.
Each of our courses can easily be completed in a week; however, we give you 10 months (from the sign-up date) to complete our full courses and . will launch as a public interest channel for a 2 temporary three-year period. At the beginning of the network’s fourth year of operation, BTNC will cnv ert ad i lf-p m channel. Once BTNC converts to a traditional “full” commercial channel, the network plans to collect a . Small Business Crime Prevention Crime—burglary, robbery, vandalism, shoplifting, employee theft, and fraud—costs businesses billions of dollars each year. Crime can be particularly devastating to small businesses, who lose both customers and employees when crime and fear claim a neighborhood.
Include details on where it will be produced, its service area, and any regulatory, equipment and operational hurdles, taking care to discuss how you will overcome them. Introduce your management team and what they bring to support your future success.
Target Market Programming In the next section, provide a detailed description of your target viewer with reasons why that viewer will choose to watch your channel. Include demographics and psychographics to support your claims. Relate how your programming schedule will fit into your target viewer's schedule and the benefits the viewer will derive from your programming.
Clarify why your target audience will choose to view your channel rather than watching competing channels, streaming movies or playing games. Revenue Generation Your revenue model is the next section. If you are seeking funding for your project, demonstrate that your target market is lucrative enough to attract advertising revenues.
Describe how you will get your channel carried by cable providers and whether you have innovative ideas for generating revenue from your programming. Discuss your programming costs and any fees you will pay to the cable providers.
THE CRIME CHANNEL© EXECUTIVE SUMMARY OBJECTIVE The Crime Channel is an ad supported cable network distributed through cable, satellite and telco companies. The Crime Channel focuses on entertaining, informing, and educating its viewers. The programming will . Gene Marks is a columnist, author, and small business owner. He writes every day on business, politics and public policy for the Washington Post and weekly for Forbes, Inc. Magazine, Entrepreneur, and the Huffington Post. Gary Morris is a 25+ year business, marketing, & channel executive who has written and published over articles, white papers, and other thought pieces on a range of topics including channel best practices, marketing effectiveness, technology strategies for business, and business performance management.
Also note which cable providers are most appropriate for reaching your target market and whether there would be difficulties to overcome in being carried by your first choice. Attracting Viewers The next section should be your marketing model.
Discuss your strategic marketing plan and the tactics you will use to attract your viewers. Include how your marketing compares to your competition and give statistics supporting how similar marketing models have succeeded for other channels.
Demonstrate innovative thinking regarding your strategies and tactics. Operations, Contingencies and Financial Projections Finish off your plan with a section discussing your build-out and operations.
Your financial projections section should come at the end of your document. Include a detailed sales projection, personnel plan, income statement, cash flow statement and balance sheet.
Discuss each part of the financial projections and your break-even point. Write the Executive Summary Last Once you have finished your business plan, condense the highlights into an executive summary.
This should be no longer than one page. Use the executive summary to interest people in taking a look at your business plan, so make sure it includes the key advantages associated with your cable channel proposal References 4.Each of our courses can easily be completed in a week; however, we give you 10 months (from the sign-up date) to complete our full courses and .
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This is a plan that assures a common purpose, plots clear directions, and is supported by sufficient resources and mutual commitments to plan achievement.
The business-partner planning cycle can be as simple as notes on a cocktail napkin, or as complex as a detailed project plan interacting with a . will launch as a public interest channel for a 2 temporary three-year period.
At the beginning of the network’s fourth year of operation, BTNC will cnv ert ad i lf-p m channel. Once BTNC converts to a traditional “full” commercial channel, the network plans to collect a .